WEC EXCLUSIVE: Tomorrow's Trends & the Future of Meetings with Industry Executives

When:  Jun 19, 2025 from 10:45 AM to 12:30 PM (CT)
Ferrara Theater | Showcase | America's Center

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Join this industry first, as executive leaders from third-party companies come together to discuss what their companies are seeing in future trends for the meeting and event industry, with a special emphasis on the healthcare and lifesciences sector.

Topics include the following.

  • Increasing focus on ROI due to rising costs
  • Analytics and measurement
  • Safety concerns around security and natural disasters
  • Augmented reality and virtual reality
  • Sustainability
  • Virtual/hybrid events
  • Budgets

After this summit, you will:

  • Apply insights into how the rising focus on ROI, analytics and measurement is shaping the future of meetings.
  • Understand how the integration of augmented reality and virtual reality, along with heightened safety concerns (security and natural disasters), will influence event planning and execution moving forward.
  • Use new strategies for balancing sustainability with cost-effective meeting planning and how to do more with less in a rapidly changing industry.
  • Consider how virtual and hybrid events are evolving, including new factors that may drive their growth or decline, and how to strategically navigate these changes.
  • Invest in social purpose initiatives to unlock opportunities for employees, suppliers and communities.
  • Learn how generational differences are influencing hiring practices and workforce management in the events industry, and how to adapt to this "new normal."
  • Gain a deeper understanding of the critical role that third-party agencies play in meeting management, and how to effectively collaborate with them to enhance event success.
Rob Adams
President & Owner 
Bishop-McCann 
Eric Altschul
Chief Executive Officer 
Etherio Group 
Marnie Miller Battistini
CEO 
Miller Tanner Associates 
Carvie Gillikin
President & CEO 
MGME 
Sarah Haines
President, Event Solutions 
ITA Group 
Bobby Heard
Association Executive Director & Chief Operating Officer 
American College of Emergency Physicians 
Tracy Judge
Founder & CEO 
Soundings 
Michael Mahoney
Consultant 
Zensights LLC 
Bruce Morgan
Global President 
BCD Meetings & Events 
Janet Traphagen
President 
Creative Group Inc. 

CMP Clock Hours

2

Learning Track

Executive-Level

Session Format

Summit

Skill Set

Experience Design, Global Competence, Negotiation, Persuasion, Network Building, Creativity, Problem Solving, Sales, Compliance/Medical, Tech Fluency

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