Sales Meetings don’t have to be deadly and dry. Innovating a new way to present your content can be one of your best strategies for keeping your team engaged and interested in the key messages you need to deliver to them. With technology at your side and apps, videos and visuals there for your taking, what’s holding you back?
Here are three tips for making your sales presentation and discussions in your sales meeting the absolute best they can be to keep your sales guys fully engaged:
GET INTERACTIVE. Avoid the lecture format and you will also avoid your team going into “nap-time” mode. Get your team involved in what you are proposing by soliciting feedback, asking for votes, and collecting real-time survey results via smart technologies like Swarmworks. Make Q&A fun by using a microphone that doubles as a toy like Catchbox. Or if you really want to throw a twist into your event, hire a comedian to be a “team member” for the day and drop comic bombs at key moments throughout your program.
FRESHEN THINGS UP. If you are delivering a similar flow of content as last year’s sales meeting, you clearly need to find a way to freshen this up. Try turning a brief segment of your annual update into a skit, challenge your executives to get creative and channel their strategic smarts into a comedy improv session or create a song with the lyrics tuned to your company updates and product challenges. Use really funny visuals and analogies (animals, flavors, sports teams, etc.) to highlight each of your product areas and if your budget is really generous, deliver some of your presentation content in 3D to really get your team talking. Make sure to video your fun because this is sure to keep the team buzzing about the meeting long afterwards.
CREATE A TEAM CHALLENGE. Everyone is familiar with the break out session, but how can you boost the excitement and change up the dynamic in your group discussions about your upcoming sales goals? Use your breakout sessions to pit your product sales teams against one another. Create a set of team challenges. Communicate the criteria with which teams will be judged. For example, arm your team with video cameras (or even their smartphones) to create a video inspiring your clients to buy your product. Assign points to each team based on your criteria then give the teams a big company incentive as the carrot for the winner. Video the winner’s acceptance speech and publish back to the team later. Go team!
Need more tips for your upcoming sales presentation and meeting orchestration? Just call us!
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