Tips for Selecting the Right Event Planner
Event
planners are like haircutters and real estate agents: they provide a
service for you, and you either like them, personally, or you don’t. If
you do like them, you can work with them and they can work with you to
get the event done, and done well. If you don’t like them, the event
could be a disaster.
Think about relationships in general. What happens when someone
you’re trying to get to know doesn’t return your calls or texts or
emails? You wait several days and wonder if they’re just really busy or
ignoring you.
You want an event planner with the time, energy, inclination and
personality that’s “right” for dealing with you, others, and the event
itself. You wouldn’t want to put an introverted grumpy person in charge
of a corporate event, right?
When looking for an event planner, there are some things you can do
to minimize the risk of having an adverse relationship. First of all,
ask your friends and family for recommendations. Chances are they’ll be
able to tell you either horror stories about a certain person, or “this
person was awesome.” Meet with the awesome one(s)!
Money is always an issue, and the cliché is true: you get what you
pay for. Someone who costs a little more money than your friend who is
willing to plan the event for free might be the right person to choose,
simply because he or she takes event planning seriously and does it for a
living. Furthermore, if you want “the best,” you have to be willing to
spend some money.
If you don’t personally know any event planners and your friends and
family don’t either, consider looking online for reviews, to see what
other people are saying about a particular planner—some reviews may be
on the planner’s website or social media page, and once in a while
you’ll come across discussion forums where you can discover even more
thoughts on so-and-so.
Choosing an event planner is like shopping for a car—you don’t
automatically go with the first one after a two minute inspection. You
should consider meeting face-to-face with three different event
planners, if you have the time, in order to ask specific questions of
them and gauge whether or not they gel with you and seem like they’re
sincerely interested in working with you to get the job done.