No one could have predicted the global phenomenon of ‘Gangnam Style’; PSY instantly became Korea’s ‘media’ knight in shining armour, galloping across the world spreading the name ‘Gangnam’ to the furthest corners of the globe. This kind of ‘money-cannot-buy’ publicity continues to pay dividends for Korean popular culture and building awareness of the Gangnam district, Seoul and Korea as a whole!
So it probably comes as no surprise that one of Korea’s very best exports, will feature in this year’s promotional commercials for the Korea Tourism Organisation. The TV adverts are titled ‘PSY’s Wiki Korea’ and were inspired by Wikipedia, the world’s famous online encyclopedia. PSY presents some key cultural attractions such as Samgyeopsal (Korean pork belly barbecue), Jeju Olle Walking Trail and the cosmetic street at Myeongdong shopping area, to name but a few. The ads weave Korean ‘Gi (energy)’, ‘Heung (joy)’ and ‘Jeong (affection and love)’ into all aspects of this unique series of TV promotions.
The Gangnam district has already benefitted from the ‘PSY factor’ and ‘Gangnam Style’; visitors have been able to do a one-day tour (for some while now) to experience the life of one of Seoul’s major districts in true celebrity fashion. The tour is designed to make you feel like a VIP and kicks-off with a visit to one of many beauty salons, before heading out to brunch in ‘Sinsa & Garosu-gil Street’.
Apgujeong & Cheongdam shopping street awaits next where you will find top designer boutiques and palatial shopping malls. Roll-the-dice at 7Luck Casino before spending your winnings at COEX Mall a top spot for shopping, movies and music and connected to Korea’s biggest convention centre with over 450,000sqm of space. The tour is ideal for pre or post conference tours.
PSY is the perfect antidote to the recent blanket coverage of tensions between North & South Korea. There could be no better time to re-introduce brand PSY to the world’s media and travellers looking to be inspired to visit Korea. PSY’s global popularity makes him an essential tourism ambassador for Korea Tourism Organisation, so making the most of his status and current profile whilst it is at its highest, is a very savvy move!