As the Winter Olympics in Sochi came to a close yesterday evening attention turned to the next host city 'Pyeongchang'. The closing ceremony incorporated a video montage and performance from Korea to give the world a taste of what to expect in Pyeongchang 2018. All the focus will now be on the Gangwon-do Province of Korea, but the Olympics is not the only draw to the region.
Situated in Gangwon Province, with a cluster of corporate training venue facilities including large resorts, a MICE Task Force has been established to target corporate meetings and incentive tours as part of their strategy to establish and position itself as an ideal MICE destination.
Gangwon and Gyeongju are the latest two regions to establish a convention bureaux, adding diversity to Korea's MICE spectrum. Gyeongju, an UNESCO designated World Heritage Area has created the new Hwabaek Center, and has already hosted such events as The G20 Finance Ministers Meeting.