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  • Tuesday
    15
    September

    Vibe to Brand: Designing Event Experiences and Messaging People Actually Feel

    Tue, Sep 15, 12:00 PM - 01:00 PM (ET)
    Most event brands look fine on paper. But they don’t hit. They don’t create anticipation. They don’t spark conversation. They don’t leave a mark. In this session, Dahlia El Gazzar, Founder of Dahlia+Agency , introduces a Vibe-first approach to event branding and messaging —one that blends content, experience design, and audience psychology to create events people talk about before they attend and long after they leave. Because it’s not just about what you say. It’s about how your brand makes people feel. You’ll Learn: The “vibe gap” in most event brands (and how to close it) How to create messaging that builds emotional connection and trust Ways to design content that fuels your event before and after it happens How to stand out in a sea of same-same event marketing Plus: A Live, Collaborative Takeaway During the session, Dahlia will vibe code a playbook live , incorporating ideas and input from attendees to create a resource inspired by the conversation happening in the room. Tuesday, September 15, 2026 12:00–1:00 PM ET Presented by the MPI Global Content Creators, Editors & Media Professionals Community as part of our 2026 Virtual Series. Voice → Credibility → Authority → Community → Influence Be inspired. Be heard. Be influential.

Announcements

  • How To Become More Sustainable !

    By: Elizabeth Kretchmer Elizabeth Kretchmer , 6 days ago

    Hello Everyone,

    I am a member of the MPI Sustainable Advisory Council.  Therefore, I would like to encourage each and every one of you to learn how you can become more sustainable in your every day life.  

    Therefore, please visit the Sustainable Advisory Council's website at: https://u.mpi.org/communities/community-home?CommunityKey=dcd84072-2b40-4199-9c14-0186374cd70d

  • MPI Toronto DEI Lunch & Learn

    By: Najauna White Najauna White , 27 days ago

    MPI Toronto has a great (and FREE!) learning opportunity coming up for MPI members across all chapters.

    On September 22, join their virtual DEI Lunch & Learn for an interactive conversation on what inclusive event design actually looks like in practice. MPI Toronto leaders will share real examples from their own events, what worked, what challenged them, and the intentional changes they’ve made along the way.

    If you’re looking for practical ideas you can take back to your own events, chapter or organization, add this one to your calendar!

    September 22 | 12–1 PM | Virtual | Free for MPI members

  • 2026 Virtual Series – Full Lineup Revealed

    By: Angela Yeung Angela Yeung , 4 months ago
    image

    We’re excited to officially share the full lineup for the 2026 MPI Global Community Virtual Series, led by the Content Creators, Editors & Media Professionals Community.

    This 5-part virtual series is designed as a journey:
    Voice → Credibility → Authority → Community → Influence

    Each session brings a unique perspective on how we show up, communicate, and create meaningful impact through content—across every stage, screen, and conversation.

    📅

    Session Lineup

    • June 18 – Mthabisi Mhlanga
    • July 15 – Daniel Lewis
    • September 15 – Dahlia El Gazzar
    • October 6 – Liz Lathan, CMP
    • November 19 – Christopher Chin

    🕒 All sessions are scheduled in Eastern Time (ET)

    This series is open to all MPI members worldwide and is designed to support professionals working across events, content, and media.

    Full session details and registration will be released soon — stay tuned.

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