Join the Small Business Owners of the MPI Community for an in-depth conversation that will spotlight the key areas of owning and managing a small or independent business in the meeting and event industry.
Sales is the lifeline of your small business, yet for some entrepreneurs, it’s a real challenge to be motivated. But why? Could it be lack of confidence, fear of rejection, or not having the sales “discipline” in your DNA…or all of the above? How do you make your style work for YOU? Whether you are a sales master or novice, hear from our panel of sales professionals to learn about techniques you can use – to go from loathing sales to embracing it – and increase your revenue.
Some topics will include:
- Getting past the “ugh” of sales as a small business owner
- Identifying your target market - Who is an ideal profitable client?
- When to consider using a CRM
- Simplifying your elevator pitch
- Effective networking
- Social media: advertising or social engagement?
What are your plans to generate revenue for 2022 and 2023?
Our panelists will include:
Ciara shares a message of how sales strategy and brave moves can transform companies, lives, and culture. She believes in the power of connection and cultivating partnerships instead of transactional relationships. That is the future of sales. Ciara brings her warm Irish charm to everything she does. As a mother of twins, she’s proud to have managed to write a bestselling book when they were toddlers called “Steps to WIN in the Meetings Market.” Voted one of the Top 10 industry pros to follow by Social Tables, she shares practical sales insights that land with an impact.
Scott Oser has almost 25 years of sales and marketing experience in the association industry. Since starting Scott Oser Associates 15 years ago he has been fortunate to have worked with an extensive number of individual membership and trade, organizations in a wide variety of industries. Scott is highly skilled in creating effective sales and marketing programs with the ability to align resources and operations to consistently achieve and exceed goals.
Claire has worked in corporate sales, events, and marketing for over two decades. Her firm provides sales and workplace development training and meetings & events planning for small and mid-sized businesses. More importantly, they strive to support and grow businesses to make meaningful connections and contributions for their clients. An Authorized Wiley Partner, and skilled Facilitator/Trainer/Coach for all Everything DiSC products.
The session will be moderated by Phil Rappoport, president-elect of the MPI Potomac Chapter and founder of Virlybird, a planner support agency. Prior to Virlybird, he served as VP and General Manager of the AgendaPop mobile event app since 2015. In addition to MPI, Phil is a member of PCMA, ASAE, SGMP, and other meeting organizations. His career has spanned the Internet and broadcasting, holding management positions at AOL, Sony, Fox Television New York, and radio stations in Chicago, Cincinnati, and New York. He was the producer for a weekly late-night program for the ABC Television Network featuring the top artists in rock music.