Areas of Research
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Business Value
of Meetings
Quantify the business return of live events and develop tools for accurate output
measurement.
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Strategic Meetings Management
SMM drives meetings to achievable and measurable outcomes, aligned with strategic
business objectives.
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Corporate Social Responsibility Meetings
and events will be affected by new standards for sustainable and socially responsible
programs.
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Future of Meetings
This initiative focuses on emerging issues, cutting-edge information and trends
in meeting distribution channels.
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Business
Barometer
Read the latest near-term study on current business conditions affecting the meeting
and event industry.
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Tools
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Sustainable Event Measurement Tool
2.0
Measure and report the environmental and social impact of your events and business.
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Culture Active Tool
Improve your cultural competence.
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Green Key Meetings
A tool to provide planners with a sense of a hotel’s level of commitment to environmental
issues.
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