Research & Tools

Areas of Research

Business Value of Meetings

Quantify the business return of live events and develop tools for accurate output measurement.

Strategic Meetings Management

SMM drives meetings to achievable and measurable outcomes, aligned with strategic business objectives.
Corporate Social Responsibility Meetings and events will be affected by new standards for sustainable and socially responsible programs.

Future of Meetings

This initiative focuses on emerging issues, cutting-edge information and trends in meeting distribution channels.

Business Barometer

Read the latest near-term study on current business conditions affecting the meeting and event industry.

Tools

Sustainable Event Measurement Tool 2.0

Measure and report the environmental and social impact of your events and business.

Culture Active Tool

Improve your cultural competence.

Green Key Meetings

A tool to provide planners with a sense of a hotel’s level of commitment to environmental issues.