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Blog Entry
How PepsiCo Used a QR Code Scavenger Hunt to Increase Trade Show Booth Dwell Time

The first custom QR code scavenger hunt produces above expectation results for PepsiCo mega brands during summer trade shows. When PepsiCo kicked off its 2012 convention tour to promote their mega brands they first sought out solutions to increase product engagement. The SCANVenger...

Sean Fields

Added Jan 02,2013

article association planner chapter content communications corporate planner future of meetings independent planner industry event marketing planner social media technology

Blog Entry
“Type A” or Just an Xtreme Competitor?

Recently I was at a conference and one of our SCANVenger Hunt players made a comment that our Xtreme Competitors must be “Type A” people. I’m assuming they said this because they encountered one during the game that must have been pretty focused on winning. So it made me think, hmmm, are there...