Medical Congress Impact: Framework for Measurement, Engagement & ROI

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Explore strategies for maximizing the impact and measurability of pharma participation in medical congresses and review how pharmaceutical companies can effectively instrument, measure and benchmark their congress activities, Gain insights from research conducted across multiple pharma companies at ASCO. 

Be part of the evolution from traditional congress participation to an integrated omnichannel approach, incorporating digital tools and analytics to track HCP engagement, measure outcomes and demonstrate return on investment.

After this session, you will:

• Understand the key components of congress engagement measurement, including HCP audience reach, message impact, sentiment analysis and compliance tracking.
• Implement a comprehensive digital layer across congress touchpoints, including pre-congress webinars, satellite symposia, booth experiences and post-event follow-up.
• Develop proficiency in using data analytics to create meaningful congress performance metrics and benchmarks.
• Master the application of engagement tools and technologies to enhance HCP interaction and capture valuable insights across the congress journey.