Over 20 years experience in Hospitality Sales and Marketing; Market Development - National Association, Corporate, Government, Primary/SMERF, Sports - Professional/Amateur; and, Meeting and Event Planning. Learned and perfected key strategies to over-achieving sales performance/goals by defining and overcoming client objections, consulting clients on hotel trends/destinations/best practices, industry knowledge, and knowing the competition. Successful revenue generator; meeting and exceeding sales revenue targets, increase hotel awareness, creative selling and client loyalty. Extensive travel targeting existing and potential customer base, presentations, trade shows and conferences.
Assist clients with determining best destination/location that will meet both budget and meeting requirements. Consult on preferred destinations to increase conference attendance, airport accessibility / transportation, meeting room sets, a/v equipment layout, lighting, etc. Offer expertise/best practices on food and beverage, sets, and local entertainment options.
Continue to grow within the hospitality industry, offering clients expertise that will help keep the meetings industry meeting.
Specialties: Developing market segments and increasing client base, positioning hotels in marketplace, creating awareness via networking/direct mail/email campaigns, strong contract and sales negotiations, increasing revenue targets and goals, selling against competing hotels and cities, overcoming client's needs and objectives.