DC is the ONLY spreaker on the leadership topic of "organizational culture" that has served as an Army Criminal Investigator decorated for record narcotics seizures, and susequesntly in prominent private sector leadership roles in the airline space, destination marketing for comventions, and large scale event facilities; all busienss unit turn around priorities. As a champion of culture vs. strategy, with the unique ability to connect wth any industry and guide the ideal audience of M, D, C level in areas of corporate culture, operations efficiencies, sales, and brand architecture. The distinction of the “only” tourism executive in the history of Albuquerque, NM to be recognized with a Mayoral Decree for contributions to the economy through triple-digit growth in tourism for the City, validates his cause driven spirit and ability to help small CAP and large CAP companies.
Coupled with a reputation for business turn around accomplishments, DC was recruited to improve/gain market-share and community support for Southwest Airlines in the New Mexico/West Texas markets. Then subsequently tapped to reverse the anemic convention/conference business development for VisitABQ, (the destination marketing company for Albuquerque, New Mexico), and in the late 1990’s, as a gubernatorial appointee, charged with the turn around of the financially crippled and eroded support/reputation of the New Mexico State Fair operations, the (5th largest in the USA at that time.
During his tenure in the travel and hospitality industry, DC (and VisitABQ) achieved record conventions sales in four of his seven year tenure there along with recognition as the Marketer of the Year (1991 New Mexico Chapter of AMA) and honored with a "Dennis Campbell day" via Mayoral Executive Order (1996) for record contributions to economic impact through tourism and convention development, the only tourism official in Albuquerque, NM to receive such recognition to date. DC guided the NM State Fair (d.b.a. Expo New Mexico) to stable financial health and renewed community support, preventing financial collapse, saving jobs, and the long standing traditions of the New Mexico State Fair organization.
Presently, as a speaker, trainer and workshop facilitator, Dennis specializes in corporate, association and tourism related work for culture building, EBITDA operational efficiencies, and real world sales coaching for any industry. DC received a Masters Certificate In "Hospitality Management" from Cornell University, owns and operates an Arizona, USA real estate brokerage firm and serves as an adjunct Instructor in real estate contract law and agency related courses. DC credits his experience at Southwest Airlines and the mentorship of founder, Herb Kelleher and President Emeritas, Colleen Barrett for his success.